My marketing demographic has been the same since late adolescence- I'm in the sensitive college kid demographic. Sensitive college kids are just beginning to enjoy the more high brow things in life through baby steps. Maybe the things that seem deep now will seem shallow as ever when experience sets in, but it doesn't hurt to try.
My personality lends it self more to that than the teen/frat boy demographic since I'm low energy and like the more relaxed things in life. For example, I wouldn't be caught dead in the club because that's the territory of high energy hot extroverts who like to dance. I want to relax and just be comfortable.