I don't understand this:

I’ve had some feedback recently, including one surprising unsubscribe message that stated, “Unsubscribe me. This is not for me - if I had the choice I’d rather be driving a Porsche than be poor.” huh?
I don't see the connection between borrowing stuff and being poor. I mean, if you have money, why not keep it? I come from a middle class family, but I could see borrowing a saw once in a while instead of buying one, or borrowing a book for class that I'd never read again from someone else. Society is weird.